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# A four-person friend-group account books 30 brand deals in four months
- URL: https://fabric-media.ghost.io/a-four-person-friend-group-account-books-30-brand-deals-in-four-months/
- Published: 2026-08-13T23:32:28.000Z
- Updated: 2026-08-22T22:03:24.000Z
- Description: The 4 in the 5 grew to 430,000 followers since April and has already worked with Walmart, DoorDash, Poppi and Coach.
- Author: Fabric.Media Editorial
- Tags: Creators, Gillian Follett

**Why it matters.** The 4 in the 5 can now charge brands more by pricing tiered sponsorships, including higher-cost integrations within their episodes and multi-video retainers, rather than one-off posts.

*Signal from* [*adage.com*](https://adage.com/?ref=fabric-media.ghost.io) *·* [*Gillian Follett*](https://fabric-media.ghost.io/tag/by-gillian-follett/) *·* [*read the original*](https://adage.com/influencers-creators/aa-4-in-the-5-group-brand-deal-strategy/?ref=fabric-media.ghost.io)*.*