A four-person friend-group account books 30 brand deals in four months
The 4 in the 5 grew to 430,000 followers since April and has already worked with Walmart, DoorDash, Poppi and Coach.
Why it matters. The 4 in the 5 can now charge brands more by pricing tiered sponsorships, including higher-cost integrations within their episodes and multi-video retainers, rather than one-off posts.
Signal from adage.com · Gillian Follett · read the original.
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