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# Academy Sports launches retail media network, teams with Instacart
- URL: https://fabric-media.ghost.io/academy-sports-launches-retail-media-network-teams-with-instacart/
- Published: 2026-08-14T13:59:14.000Z
- Updated: 2026-08-27T00:47:46.000Z
- Description: Academy Sports + Outdoors debuts its own ad business and strikes an Instacart Marketplace deal for same-day delivery. It’s another mid-size retailer proving retail media has spread well past grocery and mass merchants into specialty categories.
- Author: Fabric.Media Editorial
- Tags: Retail-media

**Why it matters.** Brands and advertisers gain a new paid entry point into Academy Sports shoppers’ purchase intent and in-store data, previously unavailable outside grocery and mass-merchant retail media networks.

*Signal from* [*adweek.com*](https://adweek.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.adweek.com/commerce/retail-roundup-9-commerce-moves-from-target-kroger-walmart-and-more/?ref=fabric-media.ghost.io)*.*