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# Academy Sports launches retail media network with closed-loop measurement
- URL: https://fabric-media.ghost.io/academy-sports-launches-retail-media-network-with-closed-loop-measurement/
- Published: 2026-08-11T02:01:15.000Z
- Updated: 2026-08-27T13:32:05.000Z
- Description: Academy Sports + Outdoors debuts Academy Retail Media, linking 320+ stores, e-commerce and first-party data to track ads from exposure to purchase. It’s another specialty retailer joining the closed-loop measurement race reshaping retail media beyond Walmart and Amazon.
- Author: Fabric.Media Editorial
- Tags: Retail-media, John Berkovich

**Why it matters.** Brands advertising with Academy Sports can now trace ad exposure through to actual online and in-store purchase within a single closed-loop system, rather than relying on separate sales data.

*Signal from* [*invidis.com*](https://invidis.com/?ref=fabric-media.ghost.io) *·* [*John Berkovich*](https://fabric-media.ghost.io/tag/by-john-berkovich/) *·* [*read the original*](https://invidis.com/news/2026/08/retail-academy-sports-launches-retail-media-network/?ref=fabric-media.ghost.io)*.*