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# Ace Hardware’s RedVest bets its late retail media entry is a feature, not a bug
- URL: https://fabric-media.ghost.io/ace-hardwares-redvest-bets-its-late-retail-media-entry-is-a-feature-not-a-bug/
- Published: 2026-08-11T02:01:17.000Z
- Updated: 2026-08-27T00:48:01.000Z
- Description: Ace’s new retail media network skips legacy tech debt by plugging straight into Pacvue and CitrusAd, and leans on in-store signage since most sales still happen in physical aisles.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Mike Shields

**Why it matters.** Brands buying into RedVest get CitrusAd-verified metrics instead of Marketing Mix Modeling, so advertisers can demand third-party-accredited proof from retail media networks rather than accept legacy modeling.

*Signal from* [*Next in Media (podcast)*](https://next-in-media.simplecast.com/?ref=fabric-media.ghost.io) *·* [*Mike Shields*](https://fabric-media.ghost.io/tag/by-mike-shields/) *·* [*read the original*](https://next-in-media.simplecast.com/episodes/ace-hardware-retail-media-launch-strategy-vk6K9Dg6?ref=fabric-media.ghost.io)*.*