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# Ad tiers now drive 54% of North American streaming revenue: Ampere
- URL: https://fabric-media.ghost.io/ad-tiers-now-drive-54-of-north-american-streaming-revenue-ampere/
- Published: 2026-08-11T02:01:10.000Z
- Updated: 2026-08-27T13:32:05.000Z
- Description: Ampere Analysis projects ad-supported tiers will generate 54% of North American subscription streaming revenue in 2026, with ad revenue alone topping $18B. Prime Video’s opt-out model leads the pack, and P&G, Amazon and Walmart already drive 22% of impressions.
- Author: Fabric.Media Editorial
- Tags: Streaming

**Why it matters.** Streaming services now count ad-tier revenue as the majority of subscription income, forcing platforms and buyers to treat ad-supported metrics, not subscriber counts, as the primary measure of streaming performance.

*Signal from* [*advanced-television.com*](https://www.advanced-television.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.advanced-television.com/2026/08/10/analysis-n-american-ad-supported-tiers-54-of-ott-revs/?ref=fabric-media.ghost.io)*.*