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# Ad tiers set to pass half of North American streaming revenue in 2026
- URL: https://fabric-media.ghost.io/ad-tiers-set-to-pass-half-of-north-american-streaming-revenue-in-2026/
- Published: 2026-08-11T02:01:16.000Z
- Updated: 2026-08-22T22:03:50.000Z
- Description: Ampere Analysis expects ad-supported tiers to hit 54% of North American subscription streaming revenue by end of 2026, topping $45bn. Prime Video leads on ad revenue after its 2023 opt-out shift, showing where global streaming monetization is headed next.
- Author: Fabric.Media Editorial
- Tags: Streaming

**Why it matters.** Streaming services now derive the majority of North American subscription revenue from advertising rather than subscriber fees, pushing platforms to prioritize ad-tier growth and pricing over pure subscription pushes.

*Signal from* [*c21media.net*](https://www.c21media.net/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.c21media.net/news/ad-tiers-expected-to-generate-more-than-half-of-north-american-subscription-revenues-by-end-of-2026/?ref=fabric-media.ghost.io)*.*