> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Agencies debate who owns YouTube Shorts buying
- URL: https://fabric-media.ghost.io/agencies-debate-who-owns-youtube-shorts-buying/
- Published: 2026-08-27T21:56:56.000Z
- Updated: 2026-08-27T21:56:57.000Z
- Description: Digiday’s Future of TV Briefing reports agencies are still sorting out which internal teams — social, video or TV — should take the lead on buying YouTube Shorts ads.
- Author: Fabric.Media Editorial
- Tags: Agencies, Tim Peterson

*Signal from* [*digiday.com*](https://digiday.com/?ref=fabric-media.ghost.io) *·* [*Tim Peterson*](https://fabric-media.ghost.io/tag/by-tim-peterson/) *·* [*read the original*](https://digiday.com/future-of-tv/future-of-tv-briefing-which-agency-teams-should-be-responsible-for-youtube-shorts/?ref=fabric-media.ghost.io)*.*