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# Agency runs fully autonomous CTV buy via PubMatic’s agentic platform
- URL: https://fabric-media.ghost.io/agency-runs-fully-autonomous-ctv-buy-via-pubmatics-agentic-platform/
- Published: 2026-08-27T16:45:46.000Z
- Updated: 2026-08-27T16:51:53.000Z
- Description: Butler/Till ran an end-to-end CTV campaign through PubMatic’s Agentic OS inside Claude — no DSP workflow, no manual optimization — cutting supply-chain costs 80% and lifting impressions 40% on the same budget.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Allison Schiff

**Why it matters.** DSPs that don't adapt to agentic, natural-language buying risk losing workflow to platforms like PubMatic that route around them entirely.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=fabric-media.ghost.io) *·* [*Allison Schiff*](https://fabric-media.ghost.io/tag/by-allison-schiff/) *·* [*read the original*](https://www.adexchanger.com/adexchanger-talks/programmatic-gets-an-agentic-brain/?ref=fabric-media.ghost.io)*.*