AI brand deals spark backlash risk for influencers
OpenAI flew influencers to a luxury resort to promote ChatGPT Work, drawing hostile comments and mockery. Creators now weigh AI sponsorship paychecks against audience backlash tied to AI’s environmental and labor concerns.
Why it matters. Creators gain leverage to demand higher fees or reject AI deals outright as backlash raises the reputational cost of association.
Signal from businessinsider.com · Sydney Bradley, Dan Whateley · read the original.
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