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# AI reshapes ad infrastructure but earnings show little revenue lift yet
- URL: https://fabric-media.ghost.io/ai-reshapes-ad-infrastructure-but-earnings-show-little-revenue-lift-yet/
- Published: 2026-08-13T23:32:39.000Z
- Updated: 2026-08-27T00:44:27.000Z
- Description: Ad Age’s Q2 earnings roundup finds AI embedded in buying, ranking, and creative across tech, CPG, travel, and ad tech firms. Yet execs admit the revenue flowing through these new systems remains small so far.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Garett Sloane

*Signal from* [*adage.com*](https://adage.com/?ref=fabric-media.ghost.io) *·* [*Garett Sloane*](https://fabric-media.ghost.io/tag/by-garett-sloane/) *·* [*read the original*](https://adage.com/technology/ai/aa-q2-2026-ad-tech-cpg-retail-travel-comments/?ref=fabric-media.ghost.io)*.*