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# Amazon builds creator services arm to package influencers for brand deals
- URL: https://fabric-media.ghost.io/amazon-builds-creator-services-arm-to-package-influencers-for-brand-deals/
- Published: 2026-08-21T22:32:49.000Z
- Updated: 2026-09-01T21:35:57.000Z
- Description: Amazon executives Matt Sandler and Angie More detail a push to treat creators as entrepreneurs, building e-commerce storefronts and ad packages around shows like “New Heights” and Keke Palmer’s podcast.
- Author: Fabric.Media Editorial
- Tags: Creators, Cynthia Littleton

**Why it matters.** Brands gain a single, scalable path through Amazon to buy against creator audiences instead of negotiating one-off deals with individual influencers.

*Signal from* [*variety.com*](https://variety.com/?ref=fabric-media.ghost.io) *·* [*Cynthia Littleton*](https://fabric-media.ghost.io/tag/by-cynthia-littleton/) *·* [*read the original*](https://variety.com/2026/digital/news/amazon-creator-services-matt-sandler-angie-more-strictly-1236840205/?ref=fabric-media.ghost.io)*.*