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# Amazon quietly wins the streaming wars as a channels marketplace
- URL: https://fabric-media.ghost.io/amazon-quietly-wins-the-streaming-wars-as-a-channels-marketplace/
- Published: 2026-08-21T22:32:59.000Z
- Updated: 2026-09-01T21:35:51.000Z
- Description: Prime Video Channels now drives nearly 70% of specialty streaming subs, per Puck, with 20% of sign-ups leading to another service within six months. Amazon profits as the aggregator, not just the content spender.
- Author: Fabric.Media Editorial
- Tags: Streaming, Simon Owens

**Why it matters.** Rival streamers now depend on Amazon’s channels storefront and Fire OS distribution to reach subscribers, ceding Amazon a cut and gatekeeper power over their growth.

*Signal from* [*Simon Owens’s Media Newsletter*](https://simonowens.substack.com/) *·* [*Simon Owens*](https://fabric-media.ghost.io/tag/by-simon-owens/) *·* [*read the original*](https://simonowens.substack.com/p/how-60-minutes-is-being-transformed)*.*