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# Amazon sells out premium women’s sports ad slots, pivots to custom content
- URL: https://fabric-media.ghost.io/amazon-sells-out-premium-womens-sports-ad-slots-pivots-to-custom-content/
- Published: 2026-08-20T20:49:50.000Z
- Updated: 2026-08-27T00:47:33.000Z
- Description: Amazon’s premium ad positions for WNBA and NWSL are sold out, so it’s building custom campaigns with talent like Candace Parker and A’ja Wilson to fit brands like Lilly and AT&T into the inventory.
- Author: Fabric.Media Editorial
- Tags: Streaming

**Why it matters.** Brands shut out of premium women’s sports slots must now buy into custom talent-driven content instead of standard ad placements.

*Signal from* [*adweek.com*](https://adweek.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.adweek.com/convergent-tv/amazon-gets-creative-amid-growing-womens-sports-demand/?ref=fabric-media.ghost.io)*.*