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# Apptopia data: Netflix losing YouTube users even as it courts YouTube creators
- URL: https://fabric-media.ghost.io/apptopia-data-netflix-losing-youtube-users-even-as-it-courts-youtube-creators/
- Published: 2026-08-30T13:17:08.000Z
- Updated: 2026-09-01T21:35:43.000Z
- Description: Netflix is spending heavily to sign top YouTube creators, but new Apptopia mobile data shows the reach imbalance between the two has flipped since January.
- Author: Fabric.Media Editorial
- Tags: Streaming, Sam Gutelle

**Why it matters.** Netflix's push to buy YouTube creator libraries isn't converting into broader reach on YouTube's own user base, undercutting the rationale for its costly signing spree.

*Signal from* [*tubefilter.com*](https://tubefilter.com/?ref=fabric-media.ghost.io) *·* [*Sam Gutelle*](https://fabric-media.ghost.io/tag/by-sam-gutelle/) *·* [*read the original*](https://www.tubefilter.com/2026/08/28/as-netflix-brings-youtubes-creators-aboard-is-it-losing-youtubes-viewers/?ref=fabric-media.ghost.io)*.*