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# Asda’s George taps Lucky Generals for its biggest brand push yet
- URL: https://fabric-media.ghost.io/asdas-george-taps-lucky-generals-for-its-biggest-brand-push-yet/
- Published: 2026-08-24T22:42:02.000Z
- Updated: 2026-08-27T00:47:21.000Z
- Description: Asda’s George brand launches “If you know, you know,” created by Lucky Generals, its first campaign leading the entire George brand. The homeware-led push spans TV, social, OOH, retail media and in-store, with fashion activity to follow later this season.
- Author: Fabric.Media Editorial
- Tags: Agencies

*Signal from* [*campaignlive.co.uk*](https://campaignlive.co.uk/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.campaignlive.co.uk/article/asda-george-campaign-gives-people-inside-track-best-value-homeware/1968132?ref=fabric-media.ghost.io)*.*