> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Axios publisher: SEO is dead, GEO is the new game for citations
- URL: https://fabric-media.ghost.io/axios-publisher-seo-is-dead-geo-is-the-new-game-for-citations/
- Published: 2026-08-28T12:11:22.000Z
- Updated: 2026-08-28T12:11:23.000Z
- Description: Axios publisher Nicholas Johnston says SEO is “not the answer anymore” as publishers must learn where they surface in LLM answers.
- Author: Fabric.Media Editorial
- Tags: Creators, AI, Alice Brooker

**Why it matters.** Publishers whose audience acquisition still runs on SEO must now build a licensing and GEO strategy or lose visibility as LLM answers replace search clicks.

*Signal from* [*pressgazette.co.uk*](https://pressgazette.co.uk/?ref=fabric-media.ghost.io) *·* [*Alice Brooker*](https://fabric-media.ghost.io/tag/by-alice-brooker/) *·* [*read the original*](https://pressgazette.co.uk/platforms/llm-citation-mastery-tips-from-axios-publisher-nicholas-johnston/?ref=fabric-media.ghost.io)*.*