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# Brands are handing creators real C-suite titles, not just badges
- URL: https://fabric-media.ghost.io/brands-are-handing-creators-real-c-suite-titles-not-just-badges/
- Published: 2026-08-21T15:58:47.000Z
- Updated: 2026-08-22T22:02:24.000Z
- Description: Brands like Katjes, Cool Sips, Cherub and Blenders are naming creators to genuine executive roles — chief creative, content or creator officer — with real input into strategy, not honorary titles.
- Author: Fabric.Media Editorial
- Tags: Creators, Alyssa Mercante

**Why it matters.** Creators who secure decision-making titles can now demand ongoing strategic control over brand output, not just one-off campaign fees.

*Signal from* [*digiday.com*](https://digiday.com/?ref=fabric-media.ghost.io) *·* [*Alyssa Mercante*](https://fabric-media.ghost.io/tag/by-alyssa-mercante/) *·* [*read the original*](https://digiday.com/media/for-brands-the-creator-ambassador-is-becoming-a-creator-executive/?ref=fabric-media.ghost.io)*.*