Brands are handing creators real C-suite titles, not just badges
Brands like Katjes, Cool Sips, Cherub and Blenders are naming creators to genuine executive roles — chief creative, content or creator officer — with real input into strategy, not honorary titles.
Why it matters. Creators who secure decision-making titles can now demand ongoing strategic control over brand output, not just one-off campaign fees.
Signal from digiday.com · Alyssa Mercante · read the original.
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