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# Brands build in-house studios as Hollywood production dries up
- URL: https://fabric-media.ghost.io/brands-build-in-house-studios-as-hollywood-production-dries-up/
- Published: 2026-08-14T13:59:09.000Z
- Updated: 2026-08-22T22:03:09.000Z
- Description: Brands like Nike, Ford and Coca-Cola are funding scripted content and launching in-house studios as TV ad campaigns lose reach. Struggling mid-size production companies are leaning into branded entertainment just to stay in business.
- Author: Fabric.Media Editorial
- Tags: Agencies, Alex Weprin

**Why it matters.** Mid-size production companies gain a new revenue path into brand-funded work, while brands bypass traditional studios by building in-house capacity to produce their own scripted content.

*Signal from* [*hollywoodreporter.com*](https://hollywoodreporter.com/?ref=fabric-media.ghost.io) *·* [*Alex Weprin*](https://fabric-media.ghost.io/tag/by-alex-weprin/) *·* [*read the original*](https://www.hollywoodreporter.com/business/business-news/brands-hollywood-toyota-kraft-gm-gap-1236671576/?ref=fabric-media.ghost.io)*.*