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# Broadpeak launches Click2Cart for shoppable CTV ads
- URL: https://fabric-media.ghost.io/broadpeak-launches-click2cart-for-shoppable-ctv-ads/
- Published: 2026-08-28T12:11:16.000Z
- Updated: 2026-08-28T12:11:16.000Z
- Description: Broadpeak has unveiled Click2Cart, letting viewers add products to their cart with one remote click during a streaming ad. It builds on Click2, adding engagement and conversion beacons for performance measurement across pre-roll, mid-roll and L-Banner formats.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Tom Butts

**Why it matters.** Broadcasters and streaming platforms gain performance-ad KPIs and conversion tracking that previously required scale only a handful of top digital platforms had.

*Based on reporting by* [*tvtechnology.com*](https://www.tvtechnology.com/platform/streaming/broadpeak-targets-ctv-shopping-with-click2cart-launch?ref=fabric-media.ghost.io) *—* [*Tom Butts*](https://fabric-media.ghost.io/tag/by-tom-butts/) *·* [*advanced-television.com*](https://www.advanced-television.com/2026/08/26/broadpeak-launches-click2cart/?ref=fabric-media.ghost.io)*.*