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# Business Insider launches its own FAST channel, tapping Magnite for ad tech
- URL: https://fabric-media.ghost.io/business-insider-launches-its-own-fast-channel-tapping-magnite-for-ad-tech/
- Published: 2026-08-11T02:01:19.000Z
- Updated: 2026-08-27T00:47:59.000Z
- Description: BI is building a standalone FAST/CTV channel to complement its huge YouTube presence, using Magnite’s SpringServe for ad serving. It’s a bet that owned distribution and direct advertiser relationships beat platform reach alone.
- Author: Fabric.Media Editorial
- Tags: Streaming, Alan Wolk

**Why it matters.** Advertisers gain a direct path to buy Business Insider’s video inventory on owned FAST distribution instead of routing solely through YouTube.

*Signal from* [*TVREV*](https://www.tvrev.com/?ref=fabric-media.ghost.io) *·* [*Alan Wolk*](https://fabric-media.ghost.io/tag/by-alan-wolk/) *·* [*read the original*](https://www.tvrev.com/news/bis-abby-brenker?ref=fabric-media.ghost.io)*.*