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# Callaway yanks Good Good Golf driver ad after backlash over shove scene
- URL: https://fabric-media.ghost.io/callaway-yanks-good-good-golf-driver-ad-after-backlash-over-shove-scene/
- Published: 2026-08-24T16:42:27.000Z
- Updated: 2026-08-24T16:42:27.000Z
- Description: Callaway deleted a Good Good Golf driver promo after backlash, in which YouTuber Garrett Clark shoves a woman to the ground and threatens her over touching his club. The brand has partnered with Good Good since 2023.
- Author: Fabric.Media Editorial
- Tags: Creators

**Why it matters.** Brands now have to vet creator-led ad concepts for tone risk before launch, not just after backlash forces a pullback.

*Signal from* [*sportsbusinessjournal.com*](https://sportsbusinessjournal.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.sportsbusinessjournal.com/Articles/2026/08/23/callaway-pulls-good-good-golf-driver-promotion-amid-backlash/?ref=fabric-media.ghost.io)*.*