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Callaway yanks Good Good Golf driver ad after backlash over shove scene

Callaway deleted a Good Good Golf driver promo after backlash, in which YouTuber Garrett Clark shoves a woman to the ground and threatens her over touching his club. The brand has partnered with Good Good since 2023.

Why it matters. Brands now have to vet creator-led ad concepts for tone risk before launch, not just after backlash forces a pullback.

Signal from sportsbusinessjournal.com · read the original.

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