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# Channel 4 links streaming and YouTube ad targeting
- URL: https://fabric-media.ghost.io/channel-4-links-streaming-and-youtube-ad-targeting/
- Published: 2026-08-23T00:26:29.000Z
- Updated: 2026-08-27T20:08:51.000Z
- Description: Channel 4 launched two products, Streaming Extend: Genre and Inferred Demographic Targeting, letting advertisers extend streaming genre buys and demographic insights into its YouTube channels. It’s part of the broadcaster’s Fast Forward push toward a digital-first model by 2030.
- Author: Fabric.Media Editorial
- Tags: Streaming, Shauna Lewis

**Why it matters.** Advertisers get a single buy that spans Channel 4’s owned streaming and its YouTube inventory, reducing the need to plan and target each separately.

*Signal from* [*campaignlive.co.uk*](https://campaignlive.co.uk/?ref=fabric-media.ghost.io) *·* [*Shauna Lewis Added 1 hour ago*](https://fabric-media.ghost.io/tag/by-shauna-lewis-added-1-hour-ago/) *·* [*read the original*](https://www.campaignlive.co.uk/article/channel-4-extends-targeting-proposition-youtube-channels/1968025?ref=fabric-media.ghost.io)*.*