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# ChatGPT’s ad business hits $1 billion annualized run rate
- URL: https://fabric-media.ghost.io/chatgpts-ad-business-hits-1-billion-annualized-run-rate/
- Published: 2026-09-01T20:39:37.000Z
- Updated: 2026-09-01T20:39:38.000Z
- Description: ChatGPT is now on pace to generate more than $1 billion in advertising revenue over the next 12 months, OpenAI said, extrapolating current revenue forward.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Mark Stenberg

**Why it matters.** OpenAI must keep scaling ad revenue fast to offset operating losses that hit nearly $21 billion as it heads toward a public listing.

*Signal from* [*adweek.com*](https://adweek.com/?ref=fabric-media.ghost.io) *·* [*Mark Stenberg*](https://fabric-media.ghost.io/tag/by-mark-stenberg/) *·* [*read the original*](https://www.adweek.com/programmatic/chatgpt-openai-billion-advertising-revenue/?ref=fabric-media.ghost.io)*.*