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# ChatGPT’s ad exclusion tools leave brand safety gaps, eMarketer finds
- URL: https://fabric-media.ghost.io/chatgpts-ad-exclusion-tools-leave-brand-safety-gaps-emarketer-finds/
- Published: 2026-08-27T21:56:48.000Z
- Updated: 2026-08-27T21:56:49.000Z
- Description: eMarketer reports that ChatGPT’s advertising exclusion controls give brands some safeguards against unwanted placements, but targeting precision still falls short of what buyers expect from established ad platforms.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Grace Harmon

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric-media.ghost.io) *·* [*Grace Harmon*](https://fabric-media.ghost.io/tag/by-grace-harmon/) *·* [*read the original*](https://www.emarketer.com/content/chatgpt-ad-exclusions-give-brands-safeguards-targeting-gaps-persist?ref=fabric-media.ghost.io)*.*