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# Chief Media buys Amazon, TikTok shops to build out commerce stack
- URL: https://fabric-media.ghost.io/chief-media-buys-amazon-tiktok-shops-to-build-out-commerce-stack/
- Published: 2026-08-19T15:00:30.000Z
- Updated: 2026-09-01T21:35:48.000Z
- Description: Independent performance agency Chief Media acquired AMZ Advisers, an Amazon-focused consultancy, and social agency Reach Social, giving it retail and marketplace expertise and letting it cross-sell clients across services, CEO Scott Paternoster said.
- Author: Fabric.Media Editorial
- Tags: Agencies, Deals

**Why it matters.** Independent agencies without in-house Amazon and TikTok shop capabilities lose ground competing for retail media budgets against consolidated commerce specialists.

*Signal from* [*adweek.com*](https://adweek.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.adweek.com/dealroom/performance-agency-chief-media-acquires-2-firms-to-beef-up-amazon-and-tiktok-expertise/?ref=fabric-media.ghost.io)*.*