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# Cineverse bets Vaudio can pull podcast ad dollars into CTV
- URL: https://fabric-media.ghost.io/cineverse-bets-vaudio-can-pull-podcast-ad-dollars-into-ctv/
- Published: 2026-08-19T15:00:06.000Z
- Updated: 2026-09-01T21:36:01.000Z
- Description: Cineverse execs say 5-7% of the $3B podcast ad market could migrate to CTV via its new Vaudio tech, which adds visuals to existing audio ads. The company targets a $12M annual run rate by fiscal year end.
- Author: Fabric.Media Editorial
- Tags: Streaming, Earnings

**Why it matters.** If the migration materializes, podcast networks and radio sellers face pressure to repackage audio-only inventory as CTV-ready creative or lose ad dollars to platforms that can.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.insideradio.com/free/cineverse-sees-ctv-pulling-audio-ad-dollars/article%5F28113d7d-c65f-46bc-8197-b8719462b981.html?ref=fabric-media.ghost.io)*.*