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# Citi buys Kard Financial to build its own financial media network
- URL: https://fabric-media.ghost.io/citi-buys-kard-financial-to-build-its-own-financial-media-network/
- Published: 2026-08-15T13:31:07.000Z
- Updated: 2026-08-27T00:47:42.000Z
- Description: Citi acquired Kard Financial, instantly giving it a financial media network to rival Amex, Chase and PayPal. It can now monetize transaction data from 35 million cardholder accounts via targeted merchant offers.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Deals

**Why it matters.** Merchants gain a new paid channel to reach Citi’s 35 million cardholder accounts through verified transaction-based targeting, matching options already sold by Amex, Chase and PayPal.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.emarketer.com/content/citi-buys-financial-media-network-with-personalized-offers-rewards?ref=fabric-media.ghost.io)*.*