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COL Group, Virtue Asia launch first upfront built for microdramas

COL Group, Virtue Asia and V47 Entertainment will hold Inside Microdramas in Singapore on Oct. 27, billed as the first upfront for vertical entertainment. The event pairs brands with 10 unfinanced 2027 slate projects for direct co-development talks.

Why it matters. Brands gain access to vertical-entertainment IP at the concept stage, ahead of financing, rather than buying into finished content after the fact.

Signal from variety.com · Naman Ramachandran · read the original.

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