> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Commerce media growth accelerates to 25% in Q2, outpacing retail
- URL: https://fabric-media.ghost.io/commerce-media-growth-accelerates-to-25-in-q2-outpacing-retail/
- Published: 2026-08-23T21:13:07.000Z
- Updated: 2026-08-27T13:31:58.000Z
- Description: Madison & Wall reports U.S. commerce media grew 25% year-over-year in 2Q26 excluding political spend, up from 24% in 1Q26. E-commerce sales grew 12% versus 6.7% for total retail, fueling the channel’s lead.
- Author: Fabric.Media Editorial
- Tags: Retail-media

**Why it matters.** Brands selling through commerce platforms face continued pressure to raise ad spend just to maintain visibility on those ecosystems.

*Signal from* [*Madison and Wall*](https://madisonandwall.substack.com/) *·* [*read the original*](https://madisonandwall.substack.com/p/m-and-w-saturday-summary-origin-and)*.*