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# Commerce media growth outpaces teams’ full-funnel tools, EMARKETER finds
- URL: https://fabric-media.ghost.io/commerce-media-growth-outpaces-teams-full-funnel-tools-emarketer-finds/
- Published: 2026-08-27T16:45:56.000Z
- Updated: 2026-08-27T16:51:50.000Z
- Description: EMARKETER reports commerce media spend keeps climbing while marketing teams lack the tools to run full-funnel campaigns — buyers want awareness and conversion in one system.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Grace Harmon

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric-media.ghost.io) *·* [*Grace Harmon*](https://fabric-media.ghost.io/tag/by-grace-harmon/) *·* [*read the original*](https://www.emarketer.com/content/commerce-media-spend-grows-teams-need-shortcut-full-funnel-capabilities?ref=fabric-media.ghost.io)*.*