> ## Content Index
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# Creator marketing may be nearing its own programmatic-style correction
- URL: https://fabric-media.ghost.io/creator-marketing-may-be-nearing-its-own-programmatic-style-correction/
- Published: 2026-09-02T23:49:57.000Z
- Updated: 2026-09-02T23:49:57.000Z
- Description: Digiday’s Future of TV Briefing argues influencer marketing is following ad tech’s path, as companies like Dentsu, L’Oreal and LTK automate deals between brands and creators.
- Author: Fabric.Media Editorial
- Tags: Creators, Tim Peterson

*Signal from* [*digiday.com*](https://digiday.com/?ref=fabric-media.ghost.io) *·* [*Tim Peterson*](https://fabric-media.ghost.io/tag/by-tim-peterson/) *·* [*read the original*](https://digiday.com/future-of-tv/future-of-tv-briefing-how-strong-are-the-fundamentals-of-the-creator-economy-really/?ref=fabric-media.ghost.io)*.*