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# Creators trust brand deals less than they need them, CreatorIQ finds
- URL: https://fabric-media.ghost.io/creators-trust-brand-deals-less-than-they-need-them-creatoriq-finds/
- Published: 2026-08-19T15:00:26.000Z
- Updated: 2026-08-27T00:47:36.000Z
- Description: CreatorIQ’s State of Creators survey of 5,095 creators finds 46% rely on brand deals for most income, yet only 15% fully trust sponsored content from other creators.
- Author: Fabric.Media Editorial
- Tags: Creators, James Hale

**Why it matters.** Brands that keep sponsored content formulaic risk audience distrust bleeding into the creator’s willingness to renew the partnership.

*Signal from* [*tubefilter.com*](https://tubefilter.com/?ref=fabric-media.ghost.io) *·* [*James Hale*](https://fabric-media.ghost.io/tag/by-james-hale/) *·* [*read the original*](https://www.tubefilter.com/2026/08/16/creators-rely-on-brand-deals-but-worry-about-the-tension-between-sponsors-and-viewers-and-just-15-say-they-fully-trust-sponsored-content-from-other-creators/?ref=fabric-media.ghost.io)*.*