Creators trust brand deals less than they need them, CreatorIQ finds
CreatorIQ’s State of Creators survey of 5,095 creators finds 46% rely on brand deals for most income, yet only 15% fully trust sponsored content from other creators.
Why it matters. Brands that keep sponsored content formulaic risk audience distrust bleeding into the creator’s willingness to renew the partnership.
Signal from tubefilter.com · James Hale · read the original.
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