Daily Mail hires Dispatch exec to build direct video ad business
Daily Mail hired Mike Rothman, ex-president of The Dispatch, as North American GM to grow subscriptions and direct ad deals. He plans social video franchises, aiming for social video to top a third of direct ad revenue.
Why it matters. Publishers betting on direct-sold social video are signaling they no longer trust shrinking programmatic demand to fund newsrooms.
Signal from semafor.com · Max Tani · read the original.
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