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# Delivery apps pitch themselves as game-day retail media networks
- URL: https://fabric-media.ghost.io/delivery-apps-pitch-themselves-as-game-day-retail-media-networks/
- Published: 2026-08-13T23:32:48.000Z
- Updated: 2026-08-22T22:03:14.000Z
- Description: Delivery apps like DoorDash and Instacart are positioning game-day ordering data as a commerce network for advertisers targeting sports fans. It gives marketers a closed-loop way to reach fans mid-event and tie ad spend directly to purchases.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Christopher Wood

**Why it matters.** Marketers can now attribute game-day ad spend directly to DoorDash and Instacart purchase data instead of relying on broadcast or social engagement proxies.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric-media.ghost.io) *·* [*Christopher Wood*](https://fabric-media.ghost.io/tag/by-christopher-wood/) *·* [*read the original*](https://www.emarketer.com/content/delivery-apps-give-marketers-commerce-network-reach-sports-fans-on-game-day?ref=fabric-media.ghost.io)*.*