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# Disney embraces vertical clips and creators to feed Disney+
- URL: https://fabric-media.ghost.io/disney-embraces-vertical-clips-and-creators-to-feed-disney/
- Published: 2026-08-16T14:24:46.000Z
- Updated: 2026-08-27T00:44:18.000Z
- Description: Disney execs detailed a TikTok tie-up and “Verts” shortform push to complement long-form shows, marking a shift from strict IP enforcement toward creator-driven promotion. It signals streamers now see creator clips as core to subscriber growth, not just marketing noise.
- Author: Fabric.Media Editorial
- Tags: Streaming, Cynthia Littleton

**Why it matters.** Fan creators can now use authorized Disney IP for TikTok clips without fear of the takedown enforcement Disney historically applied to unlicensed use.

*Signal from* [*variety.com*](https://variety.com/?ref=fabric-media.ghost.io) *·* [*Cynthia Littleton*](https://fabric-media.ghost.io/tag/by-cynthia-littleton/) *·* [*read the original*](https://variety.com/2026/tv/news/d23-espn-disney-international-eric-schrier-carol-choi-1236835550/?ref=fabric-media.ghost.io)*.*