> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Dr. Squatch bets $1 million on IShowSpeed-fueled scavenger hunt over ads
- URL: https://fabric-media.ghost.io/dr-squatch-bets-1-million-on-ishowspeed-fueled-scavenger-hunt-over-ads/
- Published: 2026-09-01T12:58:55.000Z
- Updated: 2026-09-01T12:58:56.000Z
- Description: Dr. Squatch and streamer IShowSpeed launched “Speedrun: Million Dollar Mission,” a nine-week, $1 million contest with hidden briefcases, weekly missions and a $250,000 finale, built by Applied MSCHF and spanning more than 4,000 Walmart stores.
- Author: Fabric.Media Editorial
- Tags: Creators, Chris Kelly

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=fabric-media.ghost.io) *·* [*Chris Kelly*](https://fabric-media.ghost.io/tag/by-chris-kelly/) *·* [*read the original*](https://www.marketingdive.com/news/why-dr-squatch-is-investing-in-experiences-not-ads-with-ishowspeed/829009/?ref=fabric-media.ghost.io)*.*