Dr. Squatch bets $1 million on IShowSpeed-fueled scavenger hunt over ads

Dr. Squatch and streamer IShowSpeed launched “Speedrun: Million Dollar Mission,” a nine-week, $1 million contest with hidden briefcases, weekly missions and a $250,000 finale, built by Applied MSCHF and spanning more than 4,000 Walmart stores.

Signal from marketingdive.com · Chris Kelly · read the original.

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