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# Electronics shoppers research for weeks, wait for deals to buy
- URL: https://fabric-media.ghost.io/electronics-shoppers-research-for-weeks-wait-for-deals-to-buy/
- Published: 2026-08-14T13:59:12.000Z
- Updated: 2026-08-22T22:03:08.000Z
- Description: Criteo finds 39% of electronics shoppers research two-plus weeks before buying, far longer than fashion or beauty. That gives challenger brands a real window to win consideration before Black Friday or Prime Day discounting even starts.
- Author: Fabric.Media Editorial
- Tags: Retail-media

**Why it matters.** Challenger electronics brands gain a multi-week window to reach shoppers with consideration-stage ads before Black Friday or Prime Day discounting begins.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.emarketer.com/content/marketing-well-ahead-of-deals-drive-electronics-purchases?ref=fabric-media.ghost.io)*.*