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# Equativ survey: voters trust CTV over social for political ads
- URL: https://fabric-media.ghost.io/equativ-survey-voters-trust-ctv-over-social-for-political-ads/
- Published: 2026-08-25T23:22:23.000Z
- Updated: 2026-08-27T20:15:07.000Z
- Description: Equativ’s voter survey finds social media leads political news consumption at 59% but only 26% trust it, while CTV and broadcast score higher on credibility despite reaching over half of voters.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Irina Katsnelson

**Why it matters.** Campaigns that overweight social spend against a credibility gap give CTV and broadcast sellers a stronger pitch for political ad dollars this cycle.

*Signal from* [*adweek.com*](https://adweek.com/?ref=fabric-media.ghost.io) *·* [*Irina Katsnelson*](https://fabric-media.ghost.io/tag/by-irina-katsnelson/)*,* [*SVP*](https://fabric-media.ghost.io/tag/by-svp/)*,* [*Enterprise Sales*](https://fabric-media.ghost.io/tag/by-enterprise-sales/)*,* [*Nexxen*](https://fabric-media.ghost.io/tag/by-nexxen/) *·* [*read the original*](https://www.adweek.com/adweek-wire/new-survey-what-voters-actually-want-from-political-ads-in-2026/?ref=fabric-media.ghost.io)*.*