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FAST channels emerge as a new distribution layer for creators

Simon Owens argues free ad-supported streaming channels give creators a TV-like distribution outlet beyond YouTube and social platforms. The bigger point: FAST is becoming infrastructure for the creator economy, not just a home for old cable reruns.

Why it matters. Creators gain a TV-style distribution outlet for their content beyond YouTube and social platforms, opening FAST channels as a new entry point into ad-supported streaming audiences.

Signal from Simon Owens’s Media Newsletter · Simon Owens · read the original.

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