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# Formula E’s creator series drives 42% of its annual video views
- URL: https://fabric-media.ghost.io/formula-es-creator-series-drives-42-of-its-annual-video-views/
- Published: 2026-08-23T21:13:20.000Z
- Updated: 2026-08-27T20:08:52.000Z
- Description: Formula E CMO Ellie Norman says its Evo Sessions creator series, made with Arcade Media and The Sidemen, generated 42% of the sport’s annual video views this season.
- Author: Fabric.Media Editorial
- Tags: Creators, Eszter Gurbicz

**Why it matters.** Rights holders now have a benchmark showing creator content can outperform traditional broadcast for reaching audiences the sport doesn’t already own.

*Signal from* [*campaignlive.co.uk*](https://campaignlive.co.uk/?ref=fabric-media.ghost.io) *·* [*Eszter Gurbicz Added 2 hours ago The Information*](https://fabric-media.ghost.io/tag/by-eszter-gurbicz-added-2-hours-ago-the-information/) *·* [*read the original*](https://www.campaignlive.co.uk/article/formula-es-ellie-norman-creator-marketing-starts-position-trust/1967912?ref=fabric-media.ghost.io)*.*