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Formula E’s creator series drives 42% of its annual video views

Formula E CMO Ellie Norman says its Evo Sessions creator series, made with Arcade Media and The Sidemen, generated 42% of the sport’s annual video views this season.

Why it matters. Rights holders now have a benchmark showing creator content can outperform traditional broadcast for reaching audiences the sport doesn’t already own.

Signal from campaignlive.co.uk · Eszter Gurbicz Added 2 hours ago The Information · read the original.

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