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# Fox extends iSpot deal, expands outcome measurement across screens
- URL: https://fabric-media.ghost.io/fox-extends-ispot-deal-expands-outcome-measurement-across-screens/
- Published: 2026-08-11T19:48:32.000Z
- Updated: 2026-08-27T00:44:35.000Z
- Description: Fox is renewing and deepening its iSpot partnership, feeding outcomes data into its AdStudio platform for linear and streaming. It’s a signal that TV sellers see attribution and business-outcome proof, not just reach, as the currency advertisers now demand.
- Author: Fabric.Media Editorial
- Tags: Measurement, Jon Lafayette

**Why it matters.** Advertisers buying Fox inventory now get outcome-based attribution tied to iSpot data as the standard proof point, rather than reach or GRPs alone.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=fabric-media.ghost.io) *·* [*Jon Lafayette*](https://fabric-media.ghost.io/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/fox-likes-ispots-outcome-measurement-and-signs-up-for-more/?ref=fabric-media.ghost.io)*.*