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Geneva Thomas launches The Knowing, a media startup for Black millennials and Gen Z

Veteran media exec Geneva S. Thomas, formerly of People, Essence and Condé Nast, is launching The Knowing, aiming to blend legacy-magazine authority with the direct audience relationships that power creator media.

Why it matters. It targets Black audiences that Thomas says have gained independent voices in podcasts and video but lack dedicated destinations for written, reported journalism.

Signal from axios.com · Kerry Flynn · read the original.

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