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# GfK data maps gender, age splits across Spain’s streaming platforms
- URL: https://fabric-media.ghost.io/gfk-data-maps-gender-age-splits-across-spains-streaming-platforms/
- Published: 2026-08-26T18:20:37.000Z
- Updated: 2026-08-27T15:51:54.000Z
- Description: GfK DAM data for El País shows Netflix and Disney+ skew female in Spain while HBO Max and Movistar Plus skew male. Netflix leads at 14.5 million users; RTVE Play surged on World Cup coverage.
- Author: Fabric.Media Editorial
- Tags: Measurement

**Why it matters.** Advertisers buying against Spanish streaming inventory now have independent, service-level demographic data to plan against, rather than relying on platforms’ own limited disclosures.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.advanced-television.com/2026/08/25/spain-women-favour-netflix-hbo-max-skews-male/?ref=fabric-media.ghost.io)*.*