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# Globo taps Adform as programmatic partner for Brazil
- URL: https://fabric-media.ghost.io/globo-taps-adform-as-programmatic-partner-for-brazil/
- Published: 2026-09-02T23:50:06.000Z
- Updated: 2026-09-02T23:50:07.000Z
- Description: Adform joins Globo’s full-stack programmatic media partners in Brazil via GAMA DSP, giving advertisers access to Adform’s DSP, SSP, ad server, DMP, and ID Fusion identity graph across Desktop, CTV, and DOOH inventory.
- Author: Fabric.Media Editorial
- Tags: Ad-tech

**Why it matters.** Advertisers gain a new route into Globo's premium Brazilian inventory, where its first-party data spans more than 140 million Globo IDs.

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.exchangewire.com/blog/2026/09/02/globo-selects-adform-as-one-of-its-programmatic-platform-partners/?ref=fabric-media.ghost.io)*.*